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We approach our clients’ media
planning with strategic
intimacy. We
think like the target and review all media options for
editorial value, competitive placements, market positioning
and other variables that help the mix and meet the goal.
Cost value is assessed before you get the proposed plan.
In a world
of “unique media planning processes,” ours actually is.
Collaboration is the core of the 361°
Media model:
small client/agency teams that produce more insightful and
consistent results than conventional media agency structures
allow. We work faster and more cost efficiently.
We encourage product or marketing
teams to connect with the advertising strategy
early on.
We
believe in the power of reaching the target
with the right message, at the right time.
in the right context to; (1)
generate a quality lead, (2) grow or convert market share,
(3) build customer loyalty and retention, (4) penetrate new
markets and (5) increase profitability for our clients.
Marketing is not a “necessary evil”; it’s a key driver of
growth.
Our services and expertise come at no incremental expense. We plan and place media for less or we place it at cost. We don't work on retainers because we don't think it's right to ask for money upfront. You should pay as you go.
We’re an
independent company and plan to remain so.
In other words, we are
accountable to our clients—not
to a holding company. We are not affiliated with any other
media or publishing company, affording us a truly
objective perspective.
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