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Media and media management only.
361° Media is a one-stop media planning, buying,
placement and management source for
technology companies. It’s our native environment. While we offer messaging strategy and media mix direction, creative,
copy, writing and production is better off in the hands of
the client.
Media
planning
is the skill of recommending which paid-for media channels
should be used and in which combination to deliver an
advertising message that engages or motivates the customer.
It’s the grassroots to a
successful plan.
We
add value
through expertise.
We
understand how publishers make profit and know which media
options and tactical levers result in the greatest lead
generation, revenue and brand exposure. We go the extra degree to
proactively defend against the competition when building
your plan.
Today’s quickly changing media
landscape makes it difficult
to see the forest from trees
with
all the media options and channels available to reach
your target audience. Not so, when all you do is speak the
publishing language and understand publishing motivations.
As an
independent media management agency,
strong media relationships enable us to plan and negotiate
cost effectively on behalf of our clients. Intuitively,
361°
Media
speaks the publisher’s language and understands their
profit motivations. Our independence pays off in objectivity
and the ability to secure rates that fit into your
budget.
We’re driven by our
instinct
to never be beaten on price.
Our knowledge of both traditional paid-for-media and
emerging “new” media channels provide increased flexibility
and greater access to new opportunities.
361° Media
uses proven media models and evaluation
tools to meet today’s goals and improve your return on
investment. Get to know us and you'll become familiar with
our performance models, tracking tools and holistic approach
to our closed-loop media planning.
We
effortlessly
streamline the experience by eliminating administrative
headaches. We take care of sorting out the
best options, negotiating rates, placement and
billing all under one roof. |